Should Lawyers Use Standard Internet Marketing?

Do you as a lawyer, need someone with a legal background taking care of  your firm's internet marketing needs?  Absolutely!

As a lawyer, you know your firm needs a company who understands the sensitivity a law firm's marketing requires. You must adhere to strict guidelines which fall outside the norm of standard online marketing. Another plus a legal internet marketing company would offer is having an arsenal of mature law websites to make part of your network.

The following are 2 excerpts from our "10 Reasons Why You Need AJIS.com in Charge of Your LawFirm's Marketing":

> My experience before Internet Marketing was as a secretary in Law Firms. First as a word processor (how's that term for a blast from the past!) then as a Legal Assistant. I know the inner workings of law firms -- what makes them tick, their strengths, weaknesses and their needs. We also understand the need for sensitivity when it comes to any kind of marketing for lawyers -- whether it be online or traditional.

> We are owners of New Jersey Lawsite - an online Directory of New Jersey Lawyers which was created in November of 1996. That December we found ourselves in the #1 position at Yahoo (the Google of its day) and to this day remain in the Top 5 of all search engines including Google for 'new jersey lawyers' and similar keywords.
 

These are just 2 reasons why a company like AJIS.com should be in charge of your LawFirm's internet marketing strategy. Click here for the remaining 8 reasons -- we hope to be hearing from you soon to discuss a custom online marketing strategy that is right for your firm.

How to Rank well in YouTube Videos and Improve Your SEO

Looking for an easy way to improve your search engine rankings? Simple. Post a YouTube video and get it to rank well, and the engines -- especially Google -- will pay attention. After posting your video at YouTube follow these tips:

• Insert keywords into your video filenames.
• Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube. Yes, nearly every video we saw Google blend into its results came from YouTube.
• Optimize your YouTube videos by writing keywords into your videos’ titles, descriptions, and tags.
• Embed videos into relevant text pages on your site. The content provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
• Also it doesn't hurt to create a video library on your site, so Google knows where to find your video content. Write keyword-rich annotations for each video in the library.

Is Social Media a waste of my time? I think not!

While prospective clients have not knocked my virtual doors down as a direct result of my social media postings, the following upsides must be carefully considered:

-  I've formed relationships with others in Groups that have indirectly brought a client to me without even knowing it. For example. I had a Disability lawyer on the hook for a month without a signed Contract. I had the opportunity to speak w/his wife during one of our tel conversations (who happened to be an IP lawyer) and somehow the name Nils Montan came up. When I told her that I met Nils through LinkedIn and he interviewed me as an SEO expert for his upcoming book, guess what? I had a signed Contract in my hands that very week. Gracias Nils :)

- By forming relationships with those who became fans of my FaceBook Business page, I now have a captive audience every time I post on new SEO happenings. I always end my posts with a link to either my SEO Blog or my Youtube Channel. I've answered the telephone at least 3 times to a future client saying I'm watching you talk about SEO right now and I'd like a proposal on what you can do for my business.

- I saved the best for last. Social media is the most effective fuel for building other resources. Besides owning an SEO company in both NJ and AZ I am also VP of a local Networking Group, Arizona Women Networking. Social media has been paramount to the growth of this networking group, which in turn has been paramount to the growth of my company. A direct result of viral growth.

If you think social media will be the quick fix answer of how to get immediate clients, then yes you will be sorely disappointed. However, if you take the time to actually 'meet' new people for who they are, and not just as potential clients themselves, you'll be unexpectedly pleased with the results. Any may even make some very good friends along the way.

Social Media & SEO - From the Lawyers Perspective

Although I'm not a lawyer, I believe that working with Law Firms for 20+ years in internet marketing does qualify me to give this perspective :) Social Media has recently exploded onto the internet marketing scene in a BIG way as a force to be reckoned with if you want to remain inside the Loop in the upcoming years. But you must first come up with a plan, then start slowly by interacting online.

Is your goal to appear higher in search engine results; showcase a particular area of expertise; or interact with other attorneys in the same practice area? Your answers should certainly direct your overall social media strategy.

1.  If you want to appear higher in search engines results then you MUST embrace social media. We have proof that Google and Bing both love displaying results from highly refreshed Social sites like FaceBook and Twitter. See our past blogs on this -- FaceBook Results, Bing/Twitter Results.
   Also, just by having profiles at Social Media sites gives you plenty of incoming link opportunities for your Site, thus boosting your Search engine rankings. A total win/win.
   
   
2. If part of your strategy is to interact with other attorneys or showcase your expertise, then LinkedIn is also a must. Besides giving you the opportunity to produce a Profile and receive reviews, you have the ability to join or even form Groups. Find Groups where you can interact with other like-minded attorneys or Groups that are a specific Target audience for your practice. What better way to grow relationships and put your expert comments before targeted prospective clients?

Learn about social media, figure out how it works and how it can best work for you. Then, implement a social media strategy that promotes your goals. Need help making Social Media part of your online marketing strategy? Just drop us a line -- SEO internet marketing is what we've been doing for lawyers since 1996.

The New Google in Full Swing

SEO Tips provided to New Jersey Lawyers at New Jersey LawSite

As I predicted in my last blog, the new Google indeed seems to be in full swing. My sites, along with the sites of my clients who strictly adhere to my advice, have been spared the angry rod of a Google update. Not only have we held our ground, but in most cases have seen our positions rise considerably. I love it when our clients can start the New Year off right :)