Law Firm SEO and Testimonials

I usually suggest that our clients consider using customer testimonials on their website. Business people across all industries agree that a word-of-mouth recommendation is the best business builder. People like doing business with companies that their friends recommend or colleagues. You trust your friends to know your tastes and preferences and to not lead you astray.

There are several ways you can take advantage of the tried and true customer testimonial by incorporating them  into your website, social media postings and even YouTube videos.

• Of course the easiest way to get testimonials are the ones which are given freely by clients via an email or hand-written card. However, it is very acceptable nowadays to solicit a testimonial from a satisfied client. 
• Consider as a part of your trial completion process building in a Customer Satisfaction Survey which includes a space for comments. These comments often form great testimonials.
• Let clients know you are comfortable with them giving you a testimonial from social media networks such as LinkedIn, or even FaceBook and Twitter. Ask that they include a link to your website.
• With the advent of the affordable Flip Video Camcorder,  or Sony Bloggie, it's easy for anyone to capture client testimonials. Client video testimonials have proven to work very well for me, and the authenticity of the message is undeniable. These videos can be uploaded to your site or YouTube. But as always, lawyers must approach this with caution and use only when appropriate.
•  Always be sure to tell clients how the testimonial will be used. I usually show clients the proposed usage of any testimonial before I publish it (especially if you've revised any misspellings or grammatical errors). Ask their permission if you'd like to use their name.

Testimonials can be as powerful as an advertising campaign and certainly should be included in your arsenal of online marketing strategies.

For further information on Law Firm SEO please visit AJIS.com or call us at 623.328.8906.

Law Firms Using Social Marketing to Boost Their SEO Efforts

Hopefully I've got you all on board with social media to boost your SEO efforts. If you're still new to all of this, pls read my past posts or contact me for help in getting started.

During the past 6 months or so many of you saw your Google positions fall slightly. I think this was a wake-up call to many of you to start rethinking my recommendations to embrace social media. Considering Google's love of freshly posted content and incoming links, it is the only logical conclusion to reach. AJIS.com's SEO services took your site to the top of the search engines organically -- not an easy feat these days! Be careful not to sit still grinning ... be proactive and insure your positions, maybe even give them a boost.

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite