Law Firm SEO and Testimonials

I usually suggest that our clients consider using customer testimonials on their website. Business people across all industries agree that a word-of-mouth recommendation is the best business builder. People like doing business with companies that their friends recommend or colleagues. You trust your friends to know your tastes and preferences and to not lead you astray.

There are several ways you can take advantage of the tried and true customer testimonial by incorporating them  into your website, social media postings and even YouTube videos.

• Of course the easiest way to get testimonials are the ones which are given freely by clients via an email or hand-written card. However, it is very acceptable nowadays to solicit a testimonial from a satisfied client. 
• Consider as a part of your trial completion process building in a Customer Satisfaction Survey which includes a space for comments. These comments often form great testimonials.
• Let clients know you are comfortable with them giving you a testimonial from social media networks such as LinkedIn, or even FaceBook and Twitter. Ask that they include a link to your website.
• With the advent of the affordable Flip Video Camcorder,  or Sony Bloggie, it's easy for anyone to capture client testimonials. Client video testimonials have proven to work very well for me, and the authenticity of the message is undeniable. These videos can be uploaded to your site or YouTube. But as always, lawyers must approach this with caution and use only when appropriate.
•  Always be sure to tell clients how the testimonial will be used. I usually show clients the proposed usage of any testimonial before I publish it (especially if you've revised any misspellings or grammatical errors). Ask their permission if you'd like to use their name.

Testimonials can be as powerful as an advertising campaign and certainly should be included in your arsenal of online marketing strategies.

For further information on Law Firm SEO please visit AJIS.com or call us at 623.328.8906.

The All Important role of Web Video

First we'll address the importance of video to your SEO web plan. If a picture says a thousand words, a video running at the homepage of your website speaks volumes. So not only will video serve your website by letting users catch a glimpse of you and get to know their lawyer, but it also gives you the opportunity to have it play at Youtube, Google Video Search, etc. and link back to your site. Take a look at Lee Perlman's site -- now he knows what he's doing!

No doubt about it, web video is a major player in the game of SEO web marketing. And, it looks really cool too! Just ask Michael Detzky.

Monday I'll address social media and its importance to your online success. We'll talk then ...

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite