Law Firm SEO and Testimonials

I usually suggest that our clients consider using customer testimonials on their website. Business people across all industries agree that a word-of-mouth recommendation is the best business builder. People like doing business with companies that their friends recommend or colleagues. You trust your friends to know your tastes and preferences and to not lead you astray.

There are several ways you can take advantage of the tried and true customer testimonial by incorporating them  into your website, social media postings and even YouTube videos.

• Of course the easiest way to get testimonials are the ones which are given freely by clients via an email or hand-written card. However, it is very acceptable nowadays to solicit a testimonial from a satisfied client. 
• Consider as a part of your trial completion process building in a Customer Satisfaction Survey which includes a space for comments. These comments often form great testimonials.
• Let clients know you are comfortable with them giving you a testimonial from social media networks such as LinkedIn, or even FaceBook and Twitter. Ask that they include a link to your website.
• With the advent of the affordable Flip Video Camcorder,  or Sony Bloggie, it's easy for anyone to capture client testimonials. Client video testimonials have proven to work very well for me, and the authenticity of the message is undeniable. These videos can be uploaded to your site or YouTube. But as always, lawyers must approach this with caution and use only when appropriate.
•  Always be sure to tell clients how the testimonial will be used. I usually show clients the proposed usage of any testimonial before I publish it (especially if you've revised any misspellings or grammatical errors). Ask their permission if you'd like to use their name.

Testimonials can be as powerful as an advertising campaign and certainly should be included in your arsenal of online marketing strategies.

For further information on Law Firm SEO please visit AJIS.com or call us at 623.328.8906.

I Never Thought I'd Say This, But Start 'Tweeting'

OK, so we've covered all of the SEO Basics -- my tried and true standards, video, blogging and now, can it be . . .Twitter! I never thought I'd say it to my lawyer clients -- thinking they had too much on their plates to tweet -- but I'm now a believer. How can an outlet of such gargantuan proportions not be tapped? Last night while I was working on my laptop from the couch, my teenage daughter was watching the VMAs. I had the misfortune of watching Kanye perform one of his usual acts of rudeness and at the end of the show the commentator relayed that the incident received over a million tweets -- we're talking real time! This followed the bug that Jay Fleischman already put in my ear after reading his 'Legal Marketing Brief' on the importance of twittering. OK, enough on how a seasoned SEO Marketer is telling her most conservative clientele group to tweet. Now let's get down to the 'how to'.

Actually, this one is as EZ as 1, 2, 3.
1. go to twitter.com
2. Sign Up
3. Start tweeting

A few things to remember. Think of tweeting as just that -- short quips, nothing longer than 140 characters per tweet allowed. Get your friends and colleagues to 'follow' you by 'following' them. Be cautious and don't over-promote yourself -- make 20% about you and 80% about those you talk to.

Interested in sending your site to the TOP of the search engines with organic positions? Contact me asap -- Search Engine Optimization is what I've been doing since 1996!

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite