Law Firm SEO and Testimonials

I usually suggest that our clients consider using customer testimonials on their website. Business people across all industries agree that a word-of-mouth recommendation is the best business builder. People like doing business with companies that their friends recommend or colleagues. You trust your friends to know your tastes and preferences and to not lead you astray.

There are several ways you can take advantage of the tried and true customer testimonial by incorporating them  into your website, social media postings and even YouTube videos.

• Of course the easiest way to get testimonials are the ones which are given freely by clients via an email or hand-written card. However, it is very acceptable nowadays to solicit a testimonial from a satisfied client. 
• Consider as a part of your trial completion process building in a Customer Satisfaction Survey which includes a space for comments. These comments often form great testimonials.
• Let clients know you are comfortable with them giving you a testimonial from social media networks such as LinkedIn, or even FaceBook and Twitter. Ask that they include a link to your website.
• With the advent of the affordable Flip Video Camcorder,  or Sony Bloggie, it's easy for anyone to capture client testimonials. Client video testimonials have proven to work very well for me, and the authenticity of the message is undeniable. These videos can be uploaded to your site or YouTube. But as always, lawyers must approach this with caution and use only when appropriate.
•  Always be sure to tell clients how the testimonial will be used. I usually show clients the proposed usage of any testimonial before I publish it (especially if you've revised any misspellings or grammatical errors). Ask their permission if you'd like to use their name.

Testimonials can be as powerful as an advertising campaign and certainly should be included in your arsenal of online marketing strategies.

For further information on Law Firm SEO please visit AJIS.com or call us at 623.328.8906.

NJ Lawyers SEO - Mixing Words with Video for a Real Winner

WHY do we always make things harder than they have to be.
Take marketing for instance. Marketing is pretty simple when you get right down to it -- discover the emotional value in what you sell and present it in a memorable manner that makes you different from the competition. This simple marketing strategy also works for Video marketing -- deliver a memorable message highlighting the emotional value of your brand.

For those of you who read our marketing tips, you know by now that we always revert back to simplicity. Don't over-think, over-design or scream at the search engines to notice you. If you're doing exactly what it is that you say you do best, they will notice and reward you.

About a month ago I saw a commercial about a Truck that stuck in my head because of its memorable -- and simple -- delivery. As I watched the truck get down and dirty while it drove across tough terrain and towed its haul, I was intrigued on how the words the commentator was speaking actually showed up on the screen as well. They made sure that if the audible words didn't sink in -- the visual ones would -- genius!
Take a look:
http://www.youtube.com/watch?v=apeeFHBCyyo

The simpler, most basic -- and the most MEMORABLE -- way is always best. At AJIS.com we always keep our video strategies simple and memorable. That's all that is needed to boost our SEO efforts which send you straight to the top of the search engines and keep you there.

Join us at our next SEO Social Media BootCamp for Lawyers and learn how we do it.  
It will cost you nothing but 90 minutes of your time -- and will get you 6 FREE YouTube video uploads with SEO added.
http://ajis.com/seo-bootcamp-lawyers.htm

Should Lawyers Use Standard Internet Marketing?

Do you as a lawyer, need someone with a legal background taking care of  your firm's internet marketing needs?  Absolutely!

As a lawyer, you know your firm needs a company who understands the sensitivity a law firm's marketing requires. You must adhere to strict guidelines which fall outside the norm of standard online marketing. Another plus a legal internet marketing company would offer is having an arsenal of mature law websites to make part of your network.

The following are 2 excerpts from our "10 Reasons Why You Need AJIS.com in Charge of Your LawFirm's Marketing":

> My experience before Internet Marketing was as a secretary in Law Firms. First as a word processor (how's that term for a blast from the past!) then as a Legal Assistant. I know the inner workings of law firms -- what makes them tick, their strengths, weaknesses and their needs. We also understand the need for sensitivity when it comes to any kind of marketing for lawyers -- whether it be online or traditional.

> We are owners of New Jersey Lawsite - an online Directory of New Jersey Lawyers which was created in November of 1996. That December we found ourselves in the #1 position at Yahoo (the Google of its day) and to this day remain in the Top 5 of all search engines including Google for 'new jersey lawyers' and similar keywords.
 

These are just 2 reasons why a company like AJIS.com should be in charge of your LawFirm's internet marketing strategy. Click here for the remaining 8 reasons -- we hope to be hearing from you soon to discuss a custom online marketing strategy that is right for your firm.

How to Rank well in YouTube Videos and Improve Your SEO

Looking for an easy way to improve your search engine rankings? Simple. Post a YouTube video and get it to rank well, and the engines -- especially Google -- will pay attention. After posting your video at YouTube follow these tips:

• Insert keywords into your video filenames.
• Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube. Yes, nearly every video we saw Google blend into its results came from YouTube.
• Optimize your YouTube videos by writing keywords into your videos’ titles, descriptions, and tags.
• Embed videos into relevant text pages on your site. The content provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
• Also it doesn't hurt to create a video library on your site, so Google knows where to find your video content. Write keyword-rich annotations for each video in the library.

Is Social Media a waste of my time? I think not!

While prospective clients have not knocked my virtual doors down as a direct result of my social media postings, the following upsides must be carefully considered:

-  I've formed relationships with others in Groups that have indirectly brought a client to me without even knowing it. For example. I had a Disability lawyer on the hook for a month without a signed Contract. I had the opportunity to speak w/his wife during one of our tel conversations (who happened to be an IP lawyer) and somehow the name Nils Montan came up. When I told her that I met Nils through LinkedIn and he interviewed me as an SEO expert for his upcoming book, guess what? I had a signed Contract in my hands that very week. Gracias Nils :)

- By forming relationships with those who became fans of my FaceBook Business page, I now have a captive audience every time I post on new SEO happenings. I always end my posts with a link to either my SEO Blog or my Youtube Channel. I've answered the telephone at least 3 times to a future client saying I'm watching you talk about SEO right now and I'd like a proposal on what you can do for my business.

- I saved the best for last. Social media is the most effective fuel for building other resources. Besides owning an SEO company in both NJ and AZ I am also VP of a local Networking Group, Arizona Women Networking. Social media has been paramount to the growth of this networking group, which in turn has been paramount to the growth of my company. A direct result of viral growth.

If you think social media will be the quick fix answer of how to get immediate clients, then yes you will be sorely disappointed. However, if you take the time to actually 'meet' new people for who they are, and not just as potential clients themselves, you'll be unexpectedly pleased with the results. Any may even make some very good friends along the way.