Tuesday, July 20, 2010

How to Rank well in YouTube Videos and Improve Your SEO

Looking for an easy way to improve your search engine rankings? Simple. Post a YouTube video and get it to rank well, and the engines -- especially Google -- will pay attention. After posting your video at YouTube follow these tips:
  • Insert keywords into your video filenames.
  • Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube. Yes, nearly every video we saw Google blend into its results came from YouTube.
  • Optimize your YouTube videos by writing keywords into your videos’ titles, descriptions, and tags.
  • Embed videos into relevant text pages on your site. The content provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
  • Also it doesn't hurt to create a video library on your site, so Google knows where to find your video content. Write keyword-rich annotations for each video in the library.