Wednesday, September 21, 2011

Law Firm SEO - Back To Basics...Revisited

Today I'd like to revisit some 'Back to Basics' marketing tactics for law firms. Rule #1 -- stop trying so hard.

Lately everyone and their mother is doing all they can to make the search engines happy with their site by employing the latest SEO fix or trying to figure out google's most recent algorithm. Leave that up to us -- the professionals. FIRST, you should be more concerned with supplying content that will be of interest to your prospective client.  Here's a perfect example. NJ bankruptcy lawyer, Steven R. Neuner understands that his audience is (1) looking for some quick answers to their questions and (2) wants to be able to quickly link to hot topics concerning bankruptcy. That's exactly what you are met with at his homepage.

So instead of spinning your wheels trying to figure out algorithms, do what you do best -- informing prospective clients in need what you offer and how you can get them out of trouble.
Like I said...basics :)

If you're ready to go straight to the TOP with, contact us. 623.328.8906 /

Friday, September 09, 2011

Are you Blogging Yet?

If not, you certainly should be! Here's why:

  • Blogging helps establish you as the expert in your field. But NOT by posting old, re-hashed articles that have been through the circuit. Instead keep your blogs in your own words, to the point, relevant and timely. The purpose of your blog is to share something of interest to your following.
  • It will boost your SEO. Blogging adds more content and the search engines love relevant, fresh content. They especially pay attention to your Blog Title so make sure it is keyword rich and always thought provoking.
  • A Blog has the ability to stand on its own 2 feet and act as a 'hook' to bring readers to your Website. If they're interested in what you have to say, chances are they will follow that link to your website when they need you.
  • You gain credibility with consistency. If you make it a habit to blog, say, every Monday morning your followers will take note. Not only will they look forward to hearing from you, it will show them you are still passionate about your practice and committed to educating your audience.
Don't pass on these important opportunities that blogging provides. 10 - 15 minutes of your time can go far for you in the long run.

If you are interested in further details on our SEO marketing strategies for lawyers or looking for more tips like these, please visit our site, or email me at